Top 5 Social Apps Performance on Unified Platform in Africa, Q4 2021

In Q4 2021, the top 5 social apps on a unified platform in Africa showed diverse trends in weekly downloads, revenue, and active users. Here is a detailed look at their performance, based on data from Sensor Tower.

TikTok experienced a significant rise in weekly revenue, starting at around $115K at the end of September and peaking at approximately $438K by the end of December. Weekly downloads fluctuated, starting from 1.7M in late September, dipping to 1.1M in late November, and then recovering to 1.8M by the end of December. Active users remained relatively stable, hovering around 34M throughout the quarter.

Tango- Live Stream, Video Chat showed a consistent weekly revenue trend, with figures oscillating between $46K to $58K. Weekly downloads peaked at 45.6K in mid-November and saw a slight decline towards the end of December, closing at 36K. Active users increased from approximately 407K at the end of September to 539K by mid-November, maintaining above 500K through December.

Bigo Live - Live Streaming App had a steady revenue performance, peaking at around $59K at the end of November. Downloads remained stable, ranging between 122K and 150K. Active users consistently hovered around 1.2M, with a slight increase to 1.26M by late December.

OmniChat: Live Video Chat saw a varied revenue trend, starting at $18K in late September and ending at around $14K in late December. Downloads showed a notable decline, from 52K in late September to 18.5K by the end of December. Active users also decreased, from 134K at the end of September to 86K by the end of December.

Who - Live Video Chat maintained a steady revenue trend, with weekly figures ranging from $11K to $15K. Downloads saw a peak of 28.7K in early October, gradually declining to around 15.9K by the end of December. Active users saw a downward trend from 98K in early October to approximately 66K by the end of December.

For more detailed insights and data, visit Sensor Tower.